These days, almost everybody seems to be networking on Facebook, Google+, Twitter, LinkedIn or Skype. Every business organization, big or small, has a profile on one or more of the numerous automated social media platforms. So, if you’ve been wondering whether email marketing is headed for the junkyard (since you hardly see anybody sending emails nowadays), then you’re in for some pleasant surprises.
It is predicted that employees in 76% companies and firms will customize emails for communication and 74% individuals or institutions will continue to tap this channel (email marketing) for reaping better ROIs. Aren’t these prognostications enough proof that emails are here to stay? Email as an online tool for marketing and communicating is still being more extensively used in comparison to texting or social (media) networking, as per Pew Research. Email happens to matter more to employees compared to Internet.
A study conducted by Pew Research has come out with the findings that email and the web happen to be the most popular communication tools amongst net users and office workers who stayed online for the better part of their working day. The following are five indicators or signs that strongly substantiate why email will continue to be the most important communication or information-sharing tool in the years to come.
- Email is still the most steady platform for communication
The fact that almost all of the automated social media sites try their level best to impose as many conditions and restrictions as possible to monitor B2B and B2C communication or general networking between individuals or institutions inter-alia is reason enough for email to remain indispensable. Why’d you let these crass commercial sites to dictate how you’d communicate or network and to what extent?
The degree or extent of the freedom with which you’ll be allowed to use these automated social platforms for sharing or exchanging info or simply for communication will be determined by their commercial objectives. Marketing professionals, PR experts, and SEO specialists will keep on exploiting email for their promotional campaigns as a safeguard against banking overly on social sites that’ll become more volatile in the future.
- Click-through and open rates are on the upsurge
Email continues to be the most extensively used means to reach and connect with the users or audience, although the fact that 63% of B2B mails are deleted even before these are opened notwithstanding. A 37% impression rate for an email compares favorably against a 3% rate for a Facebook blog or a 5% rate for Twitter. When it comes to gadgets or technology it is important to make a proper research. Even if you are involved in a cell phone repair service then you would focus on making communication much easier. If the users are looking for a phone repair service in the Elkhart region then they can visit phonerepairanaheim.com and contact the company.
- Email is more customizable compared to social media
You can customize or personalize your emails more effectively than, say your posts or blogs to Twitter or Facebook. In fact, open rates with respect to emails can be enhanced considerably by customizing the content for recipients. You can analyze the customizations and make the same more relevant for their recipients.
- Email takes precedence over social communication for branding
Youngsters would prefer to be contacted by companies and firms (attempting to position their brands) via emails rather than social media. Companies can expect better or improved open or click-through rates via mails compared to social media sites.