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Trends and Patterns of Communicating Through Emails

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These days, almost everybody seems to be networking on Facebook, Google+, Twitter, LinkedIn or Skype. Every business organization, big or small, has a profile on one or more of the numerous automated social media platforms. So, if you’ve been wondering whether email marketing is headed for the junkyard (since you hardly see anybody sending emails nowadays), then you’re in for some pleasant surprises.

It is predicted that employees in 76% companies and firms will customize emails for communication and 74% individuals or institutions will continue to tap this channel (email marketing) for reaping better ROIs. Aren’t these prognostications enough proof that emails are here to stay? Email as an online tool for marketing and communicating is still being more extensively used in comparison to texting or social (media) networking, as per Pew Research. Email happens to matter more to employees compared to Internet.

A study conducted by Pew Research has come out with the findings that email and the web happen to be the most popular communication tools amongst net users and office workers who stayed online for the better part of their working day. The following are five indicators or signs that strongly substantiate why email will continue to be the most important communication or information-sharing tool in the years to come.

  1. Email is still the most steady platform for communication

The fact that almost all of the automated social media sites try their level best to impose as many conditions and restrictions as possible to monitor B2B and B2C communication or general networking between individuals or institutions inter-alia is reason enough for email to remain indispensable. Why’d you let these crass commercial sites to dictate how you’d communicate or network and to what extent?

The degree or extent of the freedom with which you’ll be allowed to use these automated social platforms for sharing or exchanging info or simply for communication will be determined by their commercial objectives. Marketing professionals, PR experts, and SEO specialists will keep on exploiting email for their promotional campaigns as a safeguard against banking overly on social sites that’ll become more volatile in the future.

  1. Click-through and open rates are on the upsurge

Email continues to be the most extensively used means to reach and connect with the users or audience, although the fact that 63% of B2B mails are deleted even before these are opened notwithstanding. A 37% impression rate for an email compares favorably against a 3% rate for a Facebook blog or a 5% rate for Twitter. When it comes to gadgets or technology it is important to make a proper research. Even if you are involved in a cell phone repair service then you would focus on making communication much easier. If the users are looking for a phone repair service in the Elkhart region then they can visit and contact the company.

  1. Email is more customizable compared to social media

You can customize or personalize your emails more effectively than, say your posts or blogs to Twitter or Facebook. In fact, open rates with respect to emails can be enhanced considerably by customizing the content for recipients. You can analyze the customizations and make the same more relevant for their recipients.

  1. Email takes precedence over social communication for branding

Youngsters would prefer to be contacted by companies and firms (attempting to position their brands) via emails rather than social media. Companies can expect better or improved open or click-through rates via mails compared to social media sites.

How Letter Writing Evolved with Time

Looking at the myriad forms of web-based and/or digital communication, it is very hard to envisage of a time when our ancestors used to scribble or etch letters or figures inside grottos. After easily imbibing the highly legible alphabets of any modern human tongue, deciphering and comprehending cuneiform script would be akin to decoding cryptic codes used by spies during the World Wars. Although, it sounds incredible now, the art of letter-writing developed and gradually evolved from cuneiform script which originated about 4 millenniums ago. Creation of paper from wood pulp was still a far cry and even alphabets in their crudest form were yet to be created.

Writing or drawing figures on stone slabs or clay tablets were the first precursors to penning letters. The etchings or drawings of figures were made possible with dried reeds of plants and small stone obelisks. For more than 3,500 years, cuneiform continued to be the core medium for communication and writing. It was only with the inception and thriving of the Roman Empire that scribbling or writing using alphabets emerged and developed. Slowly and surely, penning small or elongated messages or texts on papyrus scrolls developed that were hand delivered by runners or messengers who happened to be champion sprinters.

Very soon, humans discovered that pigeons could be used as emissaries to deliver mails and letters to distant lands and kingdoms. This gave way to the development and commercialization of pigeon post. Pigeons have an acute directional and navigational sense and this is the reason why homing pigeons were nurtured to deliver epistles. With the invention of modern means of communication like automobiles, trains, and airplanes, the task of posting letters and delivering mails gathered up. Invention of electricity and telegraph, added further speed. Now, you’ve FedEx and USPS for fast delivery of letters. Invention of the internet sounded the death-knell as far as letter writing was concerned.

How army personnel have used letter over a period of time

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At a time when couriers were a far cry and the Internet existed only in sci-fi books, epistles to and from the warfronts served as lifelines for countless men as well as women who were conscripted for the World Wars. This is what Paul Fussell, an World War veteran has to say about letters-‘Letters were a great comfort. And the mail was indispensable. We couldn’t have won the war without it. It was terribly important as a motivator of the troops. Mail call whenever it happened was a delight’. There were very few and select things that made an appreciable difference to army men or women, and surely writing letters to homes and receiving reply mails was one such that mattered a lot.

In fact, penning letters and waiting expectantly for the same from homes was something that almost all soldiers, infantrymen, pilots, and navy personnel looked forward to with great expectations. Needless to say, the mail or letter the moment it was delivered at the doorsteps or handed over to the family members of the servicemen reassured them that they had survived to tell the tale or rather write the letters. In the early years, following the invention of the airplane by the Wright Brothers, deliveries happened at a snail’s pace and services were erratic.

The cargo space inside aircraft was considered more sacrosanct for transporting military supplies or arsenal and hence letters were relegated to be stacked inside cargo ships or warships. Needless to say, the letters were delivered to their rightful recipients after months. It was only from 1942 that American military personnel were enthused to use V-mail-an intelligent system of writing on one side of a sheet-that was innovated by the British. V-mail made the delivery mode of letters more convenient that lifted the sagging spirits of the war-ravaged military men and women.

Is the Art of Letter Writing Becoming Extinct?

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Nowadays, there are so many ways and means of communicating with your near and dear ones that one has a hard time deciding which medium to choose in order to express views and opinions. With near countless digital or online mediums including but not limited to email, Google+, Facebook, Tumblr, Twitter, LinkedIn, Viber, and Skype available for communicating or socialization/networking, one is simply spoilt for choice. One automated social network site is as speedy and user-friendly as the other.

The unique benefit of using such web-oriented mediums is that communication or interaction happens instantly these. Significantly enough, these are free-sourced that is you don’t have to pay a dime for using the same. You also have the convenience of copying standardized text messages and sending them across instantly instead of wracking your brains to create unique or original content. Irrespective of the expediency of these digital modes of communication, nothing can replace the originality and richness associated with letter writing.

The invigorating, characteristic smell of the paper, the smooth flow of ink from the nib of the pen settling down on the paper to form crisp letters, the promises, hopes, and expectations fuelled by the written word-these aspects cannot be recreated by the online interactions tools. The art of letter writing alas is fast becoming a thing of the past, and kids are growing up these days without even knowing or realizing what an epistle once meant. If you’re someone who spent his or her childhood writing long-winded letters to your parents and friends in order to keep in touch then you’re sure to become nostalgic thinking about the good old days. You’ll certainly agree that the new fangled means of communication will not offer you the thrill of penning a letter and rushing to the post office to slip it inside a mail box.